This book is all about how to succinctly and effectively communicate to one's audience. From elevator pitches to sales talks to presentations, readers will learn how to get to the point and hold attention. There are copious tips in this book, from reducing the number of acronyms one uses to weaving stories into discussions. With attention spans getting shorter and shorter, it is harder than ever to get one's point across. In the business world, a talk can make or break an employee. How can you sell your idea when your boss is zoned out on his phone? How can you convince your team to try a new process when they don't even understand why they are in your meeting? I am going to use the tips in this book to better communicate with others both at home and at the office. Remember, you've only got 8 seconds!
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